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Mt. SAC Important Message

New Numbers, Same Classes! Some of our most important general education classes have new course numbers and names effective this Fall. Don't miss your GE requirements and read your Mountie email for more information!

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Student Learning Outcomes

Discipline: Degree: AS - Radio Broadcasting: Behind the Scenes - S0606
Course Name Course Number
Introduction to Podcasting R-TV 17
  • Students will demonstrate an understanding of the differences between terrestrial and Internet radio.
  • Students will be able to correctly prepare a podcast for transmission.
  • Demonstrate an understanding of the development of Internet radio and podcasting.
  • Analyze the connection between traditional radio and Internet radio.
  • Develop interactive strategies between Internet radio and traditional radio.
  • Demonstrate the ability to utilize audience principals in gaining listenership.
  • Demonstrate the ability to apply for music and content licensing.
  • Demonstrate the application of streaming audio.
  • Create and apply Internet radio and podcast programming.
  • Evaluate tradition radio content for Internet application or podcasting.
  • Demonstrate the ability to work within the changing arena of regulation and control of non-traditional radio.
  • Correctly prepare a podcast for transmission.
Advanced Campus Radio Station Lab: Program Hosting and Management Skills R-TV 96C
  • Evaluate recorded shows performed by other students and provide a written critique.
Advanced Radio Production R-TV 11B
  • Perform all aspects of recording studio procedures.
  • Evaluate multiple elements of sound, analyze digital audio.
  • Accurately perform quality control on a recording master.
  • Demonstrate mastery of recording studio techniques.
  • Exhibit the skills of a professional, radio production facility engineer or producer.
  • Apply terminology related to a Pro Tools recording environment.
Beginning Campus Radio Station Lab: Studio Procedures and Equipment Operations R-TV 96A
  • Operate the studio console and equipment during a live one-hour broadcast.
Beginning Radio Production R-TV 11A
  • Combine voice, music and sound effects in the creation of a radio commercial suitable for airing.
  • Demonstrate proper maintenance of studio equipment.
  • Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
  • Identify equipment needed for operation of a studio.
  • Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies.
  • Explain the components of an interview.
  • Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio.
Broadcast Law and Business Practices R-TV 15
  • Students will be able to explain various elements of a standard broadcasting industry contract.
  • Analyze and evaluate entertainment industry contracts.
  • Students will be able to state the requirements for joining the various broadcast unions.
  • Contrast and compare union contracts with non-union contracts.
  • Evaluate the role of unions in the entertainment industry.
  • Outline the process to apply for and protect copyrights and trademarks for intellectual properties.
  • Interpret the First Amendment as it applies to electronic media.
Broadcast News Field Reporting R-TV 04
  • Students will be able to identify a story on their own and create a feature piece on that story suitable for broadcast on one of the college radio stations.
  • Students will be able to research a news story or event in order to discover a minimum of two related stories that could be pursued for broadcast.
  • Properly "advance" news stories.
  • Apply legal and ethical evaluators to news stories and their coverage.
  • Analyze and research news stories and events.
  • Objectively analyze news events for their broadcast value.
  • Effectively cover events such as breaking news, news conferences and features.
  • Objectively "enterprise" news stories keeping in mind target demographics.
Broadcast Sales and Promotion R-TV 09
  • Use copywriting techniques when developing commercial campaigns.
  • Utilize market surveys and demographic evaluation in developing station and client promotions.
  • Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
  • Students will be able to identify demographics as they apply to certain radio stations.
  • Students will be able to use demographic data to select an appropriate station for a specific advertiser.
  • Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
  • Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
  • Develop advertising campaigns directed toward a specific demographic.
Broadcast Traffic Reporting R-TV 06
  • Deliver traffic reports for a variety of different radio and television formats.
  • Write a timely, concise, and informative traffic reports for broadcast.
  • Evaluate computer traffic screens and determine which incidents should be included in a particular traffic report.
  • Students will be able to translate common law enforcement codes as they pertain to traffic into words.
  • Students will demonstrate that they can perform a concise and informative traffic report.
  • Evaluate the effectiveness of a variety of radio and television traffic reports.
  • Interpret law enforcement codes as they pertain to traffic reporting.
History of Radio DJs R-TV 31
  • Evaluate the influence DJs have had on radio development
  • Identify and explain the various techniques employed by a number of famous DJs to attract and keep audiences.
  • Evaluate current radio DJs in order to determine their influences and effectiveness
  • Identify and evaluate a variety of DJ styles.
  • Students will understand the law as it applies to Payola and Plugola.
  • Explain how the role of the DJ has changed over the years.
  • Students will be able to discuss the careers of at least one famous radio DJ.
Intermediate Campus Radio Station Lab: On-Air and Behind-the-Scenes Skills R-TV 96B
  • Create and execute or plan and produce live two-hour radio shows.
Introduction to Electronic Media R-TV 01
  • Identify the business structure and revenue streams for each medium.
  • All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
  • All RTV program students will have an increased awareness of professionals in the entertainment industry.
  • Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society.
  • Describe the technical evolution of electronic media.
  • Identify the principal means of economic and political support for different electronic media, and discuss their impact.
  • Analyze regulations of electronic media.
  • Define commonly-used electronic communication technology.
Pop Culture in the Media R-TV 35
  • Analyze the roles of formulating popular culture in film.
  • Evaluate the impact pop culture has had on radio and television throughout the decades.
  • Trace the transition of an idea from fad to popular culture status in TV or film.
  • Recognize examples of pop culture in cult films.
  • Explain the role social media.
Radio and Entertainment Industry Seminar R-TV 97A
  • Students will be able to identify current skills for use in the workplace.
  • Students will be able to identify their role as a broadcaster in their chosen field.
  • Inventory and examine personal and technical skills for use in the workplace.
  • Research possible internship sites.
  • Plan strategies to target and obtain an internship to maximize chances of employment in an area proposed by the student.
  • Create an effective package to secure an internship that showcases the student's major strengths and skills.
  • Evaluate progress at the internship site with instructor and adjust performance to maximize the experience.
Radio Broadcasting Rules and Regulations R-TV 38
  • Explain FCC rules a variety of issues including contests, lotteries, logs, obscenity, and invasion of privacy.
  • Properly prepare the FCC quarterly reports.
Radio Programming and Producer Techniques R-TV 10
  • Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data.
  • Students will be able to list the major duties of a program director at a radio station.
  • Identify various programming techniques for a variety of different radio formats.
  • Create format clocks incorporating a variety of programming elements such as news, traffic and music.
  • Evaluate the benefits of various programming elements such as news and traffic.
  • Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station.
  • Explain basic FCC requirements for keeping a radio station on the air.
Radio-TV Newswriting R-TV 05
  • Follow and research specific stories using the Associated Press Wire Service.
  • Select appropriate news stories from the wire service and organize them into a newscast for a demographically-targeted audience.
  • Rewrite newswire copy and create stories from facts gleaned from interviews and observation.
  • Incorporate sound bites from interviews into various types of news stories.
  • Define and demonstrate adherence to all laws including but not limited to defamation and slander as they pertain to news stories.
  • Demonstrate the ability to select stories and organize them into a newscast appropriate for a variety of demographics.
  • Students will be able to identify news-worthy stories, suitable to a specific demographic from the AP Wire Service for inclusion into their newscasts.
  • Students will be capable of selecting appropriate ?sound bites? from an interview for inclusion into a news story.
  • Determine the newsworthiness of a story as it applies to a demographically-specific audience.
Radio/Entertainment Industry Work Experience R-TV 97B
  • Students will be able to identify their role as a broadcaster in their chosen field.
  • Students will complete at least 60 hours per unit of credit of satisfactory work at their internship site.
  • Effectively participate at the internship site to supervisor's standards.
  • Improve skills as prescribed by internship supervisor's evaluations.
  • Demonstrate consistent professional skills at the internship site per supervisor's standards.
  • Demonstrate improvement of skills previously identified as inadequate by site supervisor and/or course instructor.
  • Evaluate performance at internship site and detail methods of improvement.
Social Media and Online Ethics R-TV 39
  • Evaluate social media content and determine whether it is credible or not.
  • Demonstrate proper and responsible content curation
Social Media in Broadcasting R-TV 32
  • Identify media opportunities to exploit content and increase traffic to a specific site.
  • Develop media plans to reach and maintain audiences through audio and video web content.
  • Describe basic website structure.
  • Use Internet terminology.
  • Create, add, and manage audio and video content on websites.
  • Evaluate Internet content with respect to its effectiveness and applicability to specific entertainment topics.
Special Projects in Broadcasting and Entertainment Industry R-TV 99
  • Students will appreciate the necessity of self motivation and self discipline for the practice of art.
Sportscasting and Reporting R-TV 03
  • Conduct comprehensive interviews and evaluate them with respect to broadcast usage.
  • Demonstrate effective coordination skills with a collegiate or professional sports team in order to gain access to the necessary areas for a sports broadcast, according to industry practice.
  • Students will be able to properly utilize the equipment necessary for sports reporting.
  • Students will be able to prepare for and conduct in interview with an athlete suitable for broadcast usage.
  • Analyze sporting events, selecting the pertinent points of the competition that impacted the outcome of the games.
  • Utilize the equipment necessary for sports reporting or broadcasting.
  • Create in-progress and final reports on a game within time and length deadlines.
Work Experience in Broadcast Entertainment R-TV 101
  • Develop new expertise in an area of the Broadcasting or Entertainment industries.
  • Develop and apply an industry-standard work ethic and team skills.
  • Examine and analyze the role of a professional in the Broadcasting or Entertainment industries.
  • Apply skills learned in previous courses to a worksite situation
  • Improve work performance by adapting and changing as needed according to evaluation by worksite supervisor.
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