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New Numbers, Same Classes! Some of our most important general education classes have new course numbers and names effective this Fall. Don't miss your GE requirements and read your Mountie email for more information!

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Student Learning Outcomes

Discipline: Certificate: Marketing Management - L0510

Course Name	Course Number	Objectives
Business Organization and Management	BUSM 61 (VOC)	I am able to apply management concepts and functions I am able to identify organizing principles and identify different organizational designs I am able to perform the strategic planning process and utilize decision making models
Microcomputer Applications	CISB 15	Students completing CISB 15 - Microcomputer Applications will be able to effectively use formulas and functions in worksheets. Students completing CISB 15 - Microcomputer Applications will be able to use Microsoft Word to create professional documents needed to create a computer security report.
Principles of Business	BUSM 20 (VOC)	I am able to describe and explain social responsibility and business ethics I am able to explain the global dimensions affecting businesses today and in the future I am able to list and explain the foundations upon which business is built and the economic challenges facing the United States
Principles of Marketing	BUSS 36 (VOC)	I have developed a working knowledge of marketing terminology I am able to recall and apply distribution strategies used in the marketing of products and services I am able to recall and apply promotional strategies used in the marketing of products and services.
Professional Selling	BUSS 35 (VOC)	I am able to evaluate my own potential as a professional salesperson and set goals for improvement I am able to compare and contrast customer needs, wants, product features and benefits I am able to list the characteristics of a successful salesperson
Retail Store Management and Merchandising	BUSS 50 (VOC)	I am able to explain the role of retail as a marketing function I am able to compare and contrast requirements for success in retailing at entry level, mid-management and management positions I am able to explain the elements of profits and the effect merchandising decisions have on profit
Special Issues in Marketing	BUSS 85 (VOC)	I am able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business I am able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project I am able to develop and suggest a budget required to implement the proposed marketing plan for a studied company
Work Experience in Marketing Management	BUSS 79	I am able to establish and maintain a positive and constructive relationship with co-workers I am able to establish and maintain a positive relationship with employer I am able to establish and maintain productive relationships with customers

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